Social Media Tip: How to Use Hashtags Effectively

Social Media Tip: How to Use Hashtags Effectively

Our latest social media tip for pest professionals emphasizes the value of hashtags in the world of social media. A hashtag is Twitter’s, and now Facebook’s, way of indicating the overarching topic of a tweet. Hashtags, are words within a tweet or post prefixed with a hash sign (#) which embeds the word as a hyperlink. Hashtags were created to categorize messages in a way that makes it easier for people to communicate about a specific topic. You can monitor activity on hashtags related to the pest industry by typing them into your Twitter discovery bar to see what others are posting. Once you’ve established a few hashtags that you wish to continue tracking, you can save your hashtag search by selecting the “save search” option located in the gear icon. If you are using Hootsuite, you can save your favorite searches as stacks, for easy access and continuous updates. For example, #pestcontrol is a popular hashtag used by those in the pest industry. By searching #pestcontrol, you can see a list of recent tweets featuring that hashtag.At their most basic function, hashtags are easy ways to get more people to view your content. Without using hashtags, the odds of your post quickly fading into obscurity without reaching an audience increases dramatically. Another helpful social media tip is to prudently select the hashtags you use; it is essential to research the types of people using, and content associated with, a specific hashtag before you use it. Words have different connotations and different applications, so it’s important to choose a hashtag that is as relevant to the message you’re trying...
Pest Industry Basic Blogging Tips

Pest Industry Basic Blogging Tips

Blogging about your experiences in the pest industry is a great way to spread the word about your business and become a respected online resource. Once your blog is live, take advantage of these blogging tips and you’ll soon be on your way to dominating the pest control blogosphere. Because there’s no point in writing a blog that no one will see, our first blogging tip has to do with writing your blog so that it is easily found on search engines. Search-engine optimization or, as it is commonly called, SEO, is the science of writing in such a way that search engines like Bing or Google will select your blog when a specific keyword is searched. Though SEO can get complex, a basic blogging tip involves carefully selecting a keyword and tailoring your text to it. Use the Google Keyword planner to select a keyword that best describes the theme of your blog post and incorporate it into the title and body as early, and often, as possible. If you’re unsure what you’re doing at first, there are plenty of SEO guides online. Another way to improve SEO is to increase the amount of organic traffic your blog gets. Writing well-researched, quality content and promoting it actively on your social media channels is a great way to beef up your blog’s search-engine visibility. Facebook and Twitter are useful in our second blogging tip on how to properly promote your blog using social media. When you post a blog, try to write at least five social posts encouraging people to view your latest blog. Concisely state the topic of...
An Analytics Tool for Pest Control Social Media

An Analytics Tool for Pest Control Social Media

At its most basic definition, link-shortening is using a social media analytics tool to create a URL that uses fewer characters to go to the same website. Link-shortening also provides a way to determine whether a link is being clicked on by users as noted above. Though there are many different social media analytics tools used to shorten links, a commonly used service is the ow.ly domain, generated by Hootsuite. An ow.ly link is formed once a link is copied and pasted into its “Add a link” feature. Besides ow.ly, you can use bit.ly, goo.gl and tinyurl to shorten URLs. Twitter also has a built-in link shortening system called “t.co” that automatically shortens any URL that is over 22 characters to a http://t.co link. Not only is a shortened link more aesthetically pleasing than an endless string of characters, it also allows you to analyze the link when created through a trackable URL shortener to see how users are interacting with it. You can determine which time of the day and what types of content perform best, thus more likely to lead to user interaction. To learn about more social media analytics tools, read our post related to using Google keywords and UTM codes. With only 140 characters to convey a message on Twitter, using a shortened link cleans up the valuable space you have and makes for a more effective tweet. Though Facebook’s character limit is higher, a shortened link simply looks more professional. Here is an example of link shortening:     Before: http://fmcpestwire.com/2013/07/five-free-online-pest-control-marketing-tools/     After: http://ow.ly/pXjZN If you click both links, you’ll notice that they...
Pest Professionals, Simplify Twitter with Social Media Management Software

Pest Professionals, Simplify Twitter with Social Media Management Software

As a pest professional, your time is at a premium. A common and easily debunked myth is that adopting social media takes too much time and effort to be worth it. Though using social media for your business is a commitment, it doesn’t have to take an inordinate amount of time. Another handy social media tip is to adopt a social media management software tool such as Hootsuite, Tweet Deck or Sprout Social to help streamline your social media activity. Social media management software tools allow you to manage all your social media platforms from one convenient dashboard. For example, Hootsuite is compatible with Facebook, Twitter, LinkedIn and more. It’s a useful and very easy-to-use tool for any pest pro as it conveniently lets you schedule posts for the future. Rather than manually sending each tweet at a desired time, you can schedule all your social media posts throughout the day, week or month. If you manage multiple Twitter accounts, for instance a personal account and a business account, you can link both to your Hootsuite account. This eliminates the need to switch between Twitter accounts constantly. Another great reason to use Hootsuite or any other social media management tool is that most offer the basic version for free!Besides the convenience of scheduling tweets, another useful Hootsuite feature is the ability to track clicks on your content. After posting a Tweet with an ow.ly link, you can use Hootsuite’s analytics feature to find out how many times your unique ow.ly link was clicked. What’s an ow.ly link? An ow.ly link is a shortened version of a hyperlink that is...
Pest Professionals, Get Organized with Twitter Lists

Pest Professionals, Get Organized with Twitter Lists

When used correctly, Twitter can be an invaluable marketing and branding tool for any business and the pest control industry is no exception. With social media platforms like Twitter, pest professionals have the ability to talk to peers and reach out to their customers directly to become an active part of the conversation. Twitter allows pest pros to comment on and share timely pest industry news, spread product awareness and provide customer service. By following these simple social media tips for Twitter, pest professionals can enhance their online presence. Get Organized With Twitter Lists: As in every business, the pest control industry is composed of many individuals that play different yet essential roles. From customers to competitors to pest industry publications, there will be distinct groups of people that a pest control pro may want to follow on Twitter. For example, if you are researching how other pest professionals are detecting bed bugs, you probably would not be interested in what your friends and family are tweeting about. A helpful social media tip is to create and update lists in order to organize and sort your followers and their updates. For example you can create separate lists to designate groups of followers based on interest; one for pest professionals, one for pest publications and one for researchers and maybe even one for your family and friends so that you can look at the tweets from each group separately and easily navigate updates from pest industry thought leaders vs. your friends. To create a list, simply click on the gear icon in the top right corner and select the list...
Social Media Tips for Pest Control Business Owners

Social Media Tips for Pest Control Business Owners

Social media is here and it’s here to stay. Doubtless you or someone in your pest control business uses Facebook to keep up with old friends or new grandkids. Maybe they’re using Instagram to share exactly what last night’s sushi dinner looked like. Or perhaps they’re pinning their next home improvement project on Pinterest. At the very least, I know you’re following @FMCpest and @FMCbedbug to keep up with the latest pest industry news, tips and your favorite brands like Talstar®, Transport® and Verifi®. If you take the leap and decide to have an official company Facebook page or Twitter account, you will be taking advantage of an inexpensive method of reaching potential customers with your unique value proposition. That said, you’ll want to avoid some mistakes that could hurt your pest control business and brand. Here are some social media tips to help you avoid making a bad impression: Avoid Text Speak – using “u” instead of “you” or “lol” may be appropriate if you’re communicating with your friends about a casual event, but if you’re communicating with your customers beware. Some may think that if you cut corners in one area, such as your communication, you cut corners in all areas. Avoid Political References – A quick way to cut your customer pool by more than half is to bring up a hot political issue. Even if I do have a similar political view to yours, I may be uncomfortable by the fact that you mix your political views into your business. Check Your Spelling – Do you mispell words and not even realize it? Its definately...