Fly Control: The Service Cycle is Your Sales Cycle

Fly Control: The Service Cycle is Your Sales Cycle

Clients want magic results, and fly control is no exception. They want cars that go when they press the gas pedal, pills that make their pain go away, and pest management professionals that make the bugs go away, just by checking-in every 90 days. Magic takes audience participation, and nowhere is that more true than with pest management, but getting the client involved is more than a one-time trick. While every pest professional knows that commercial fly control comes down to an Integrated Pest Management (IPM) approach, knocking down flying pests is as much about the fly control products we apply, as it is about effectively and repeatedly training clients on their role. Taking the time during visits to cover the basics and educate your point-of-contact will be the difference between a less-than-successful fly control job, and a client who thinks you are a magician. To start, cover the basics every time. These are things your client should be communicating to their staff, involving everyone in fly control, so you should see evidence that everyone is aware. A starting point for effective fly control is to confirm that they are disposing of garbage at least two times per week. When it comes to covering food and garbage bins, you want to spot check that all lids fit tightly, and explain that this cuts off the adults who would lay eggs. Explain that water drains and grease pits should be deep cleaned of organic build-up, which they can do regularly by clearing the debris. Don’t forget to check that vents and fans are working, and explain that some flies do...