Social Media Tips for Pest Control Business Owners

Social Media Tips for Pest Control Business Owners

Social media is here and it’s here to stay. Doubtless you or someone in your pest control business uses Facebook to keep up with old friends or new grandkids. Maybe they’re using Instagram to share exactly what last night’s sushi dinner looked like. Or perhaps they’re pinning their next home improvement project on Pinterest. At the very least, I know you’re following @FMCpest and @FMCbedbug to keep up with the latest pest industry news, tips and your favorite brands like Talstar®, Transport® and Verifi®. If you take the leap and decide to have an official company Facebook page or Twitter account, you will be taking advantage of an inexpensive method of reaching potential customers with your unique value proposition. That said, you’ll want to avoid some mistakes that could hurt your pest control business and brand. Here are some social media tips to help you avoid making a bad impression: Avoid Text Speak – using “u” instead of “you” or “lol” may be appropriate if you’re communicating with your friends about a casual event, but if you’re communicating with your customers beware. Some may think that if you cut corners in one area, such as your communication, you cut corners in all areas. Avoid Political References – A quick way to cut your customer pool by more than half is to bring up a hot political issue. Even if I do have a similar political view to yours, I may be uncomfortable by the fact that you mix your political views into your business. Check Your Spelling – Do you mispell words and not even realize it? Its definately...

Increase productivity during busy months with a well-planned checklist now.

When is the absolute busiest time of year for your pest control technicians? Likely it is in the late spring, summer and early fall, when the bugs are really crawling. When the bugs are crawling, your phones are ringing. If your technicians are performing preventative services now, then the phones will be ringing with NEW customers excited to have you come out and solve their problems. A well planned and appropriate checklist for regular preventative services during the late winter and early spring will increase your productivity and save your technicians significant time during their busiest time of year. If your technicians are not performing these services now, your phones may be ringing with current customers who are unhappy that the bugs are back. Your technicians hate call backs almost as much as your customers. They’re not making any money. In fact, if you factor in the value of the regular service or new start they could be performing with that valuable time, they are losing money. Call backs cost you at least as much as a regular service; sometimes more. If you factor in opportunity cost, call backs cost you more than a regular service every time. Not all call backs are preventable, but many are. By following some of these suggestions, your technicians will have fewer call backs during the busiest part of your year and enable them to be more efficient and generate more revenue for your company. In addition, addressing these problems before they become a call back will increase your customer satisfaction. IN THE OFFICE Get with each of your technicians and look at...
I’m thankful for the pest control industry this Thanksgiving.

I’m thankful for the pest control industry this Thanksgiving.

It’s that time of year. We all start foraging our attics for last year’s winter clothes in the hopes that we can get all the buttons to button and the zippers to zip. We look at the calendar and realize that yes, it is already November, and those resolutions we made eleven months ago, if not completed, will be tabled for another eight weeks or so. We start to look forward to some of the most joyous times of year and hopefully, we take the opportunity to be thankful. Thanksgiving is my favorite holiday ever, ever, ever. The main events include football, parades and at least one huge meal without the fuss and muss of gift exchanges. Yes, I love Thanksgiving, and one of the main reasons I love it so much, is that, in general, I am a pretty thankful person. This season, I want you to know that I am thankful for pest control. Yep, you read that correctly. I am extremely thankful for the pest control industry and furthermore, I think that you should be too. Never mind the fact that this industry has enabled me to feed my family and pay my bills for the past ten years. I’d like to take a snapshot look at the pest control industry and show you why we all should be thankful for pest control. Here are a few facts on the pest control industry according to the National Pest Management Association and the United States Department of Labor Bureau Labor Statistics: Pest control helps us live longer. Innovations in pest management parallel an increase in life expectancy....