Pest Industry Basic Blogging Tips

Pest Industry Basic Blogging Tips

Blogging about your experiences in the pest industry is a great way to spread the word about your business and become a respected online resource. Once your blog is live, take advantage of these blogging tips and you’ll soon be on your way to dominating the pest control blogosphere. Because there’s no point in writing a blog that no one will see, our first blogging tip has to do with writing your blog so that it is easily found on search engines. Search-engine optimization or, as it is commonly called, SEO, is the science of writing in such a way that search engines like Bing or Google will select your blog when a specific keyword is searched. Though SEO can get complex, a basic blogging tip involves carefully selecting a keyword and tailoring your text to it. Use the Google Keyword planner to select a keyword that best describes the theme of your blog post and incorporate it into the title and body as early, and often, as possible. If you’re unsure what you’re doing at first, there are plenty of SEO guides online. Another way to improve SEO is to increase the amount of organic traffic your blog gets. Writing well-researched, quality content and promoting it actively on your social media channels is a great way to beef up your blog’s search-engine visibility. Facebook and Twitter are useful in our second blogging tip on how to properly promote your blog using social media. When you post a blog, try to write at least five social posts encouraging people to view your latest blog. Concisely state the topic of...

Top Tweets: 8 Reasons Not to Fear the False Widow Spider

Check out the most popular @FMCpest and @FMCbedbug tweets from the past several weeks, including 8 reasons not to fear the false widow spider, an infographic explaining the brown recluse spider and information on the “other arachnid” of Tennessee. Be sure to follow us on Twitter for pest control industry news, expert advice and the very latest pest product updates from FMC Professional Solutions. #Tarantulas in California are looking for love as mating season begins. http://t.co/TLYN545g8t — FMC Pest (@FMCpest) October 8, 2013 Are you familiar with the differences between #wasps and #hornets? http://t.co/a5IAaamnp4 — FMC Pest (@FMCpest) October 23, 2013 Though they did close a school, here are 8 reasons NOT to be scared of the false widow #spider. http://t.co/3G3MVSMYK2 — FMC Pest (@FMCpest) October 23, 2013 A nature conservation charity calls for calm after the UK false widow #spider hysteria. http://t.co/PSZ8gLyRZA — FMC Pest (@FMCpest) October 22, 2013 Who’s going to the PWIPM Fun Run/Walk this morning? We want to see pictures! http://t.co/8vMBVhobHy #PestWorld2013 — FMC Pest (@FMCpest) October 22, 2013 The orchid #mantis is more effective at attracting #insects than the flowers it imitates. http://t.co/oXvmyF0NXH — FMC Pest (@FMCpest) October 11, 2013 Get familiar with what products make up our portfolio with our #pestcontrol product library. http://t.co/gNvwYjOkDh — FMC Pest (@FMCpest) October 10, 2013 Check out this strikingly-blue #butterfly and its eggs that look like dew drops. http://t.co/JqQIktmLAh Via @Myrmecos — FMC Pest (@FMCpest) October 17, 2013 INFOGRAPHIC: The brown recluse #spider explained. http://t.co/c56xFVqNOY — FMC Pest (@FMCpest) October 17, 2013 Are you familiar with the “other #arachnid” living in Tennessee? http://t.co/F1yMboaIRO — FMC Pest (@FMCpest)...
An Analytics Tool for Pest Control Social Media

An Analytics Tool for Pest Control Social Media

At its most basic definition, link-shortening is using a social media analytics tool to create a URL that uses fewer characters to go to the same website. Link-shortening also provides a way to determine whether a link is being clicked on by users as noted above. Though there are many different social media analytics tools used to shorten links, a commonly used service is the ow.ly domain, generated by Hootsuite. An ow.ly link is formed once a link is copied and pasted into its “Add a link” feature. Besides ow.ly, you can use bit.ly, goo.gl and tinyurl to shorten URLs. Twitter also has a built-in link shortening system called “t.co” that automatically shortens any URL that is over 22 characters to a http://t.co link. Not only is a shortened link more aesthetically pleasing than an endless string of characters, it also allows you to analyze the link when created through a trackable URL shortener to see how users are interacting with it. You can determine which time of the day and what types of content perform best, thus more likely to lead to user interaction. To learn about more social media analytics tools, read our post related to using Google keywords and UTM codes. With only 140 characters to convey a message on Twitter, using a shortened link cleans up the valuable space you have and makes for a more effective tweet. Though Facebook’s character limit is higher, a shortened link simply looks more professional. Here is an example of link shortening:     Before: http://fmcpestwire.com/2013/07/five-free-online-pest-control-marketing-tools/     After: http://ow.ly/pXjZN If you click both links, you’ll notice that they...
Stopping a Silent Scourge: Bed Bug Control in Group Housing

Stopping a Silent Scourge: Bed Bug Control in Group Housing

Bed bugs in any facility are hard to control, but group housing makes it especially challenging. Contributing factors can include building age, mental health issues of residents, rotating staff and budget restrictions, as well as the many challenges of bed bug biology. “There is no magic bullet, but you can overcome a bed bug infestation, and come out the better for it,” says Mike Deutsch, B.C.E., of Arrow Exterminating Company, Inc. in Lynbrook, New York. “You need the right pest management partner, a holistic approach and, above all, patience.” Deutsch should know; he’s a board certified entomologist and has been fighting pests in the New York area for 40 years. Recently, he and the Arrow team helped a group home of mentally challenged adults overcome a severe bed bug infestation. The facility had bed bugs in more than half its 20 rooms, plus the common areas. Here’s how they did it: Training and education “Educating staff is essential,” says Deutsch, who provides hour-long training sessions to all levels of staff, from housekeeping to management. “Not only can they be the first line of defense in terms of identification but they can help correct behaviors that might be contributing to re-infestation.” Weekly laundering of sheets on high; inspecting bags brought into the building and removing clutter around beds is helpful. Also, mattress encasements like those from Protect-a-Bed® and CleanBrands prevent bed bugs from getting deep inside mattress and box springs where they can be difficult to remove. Inspection Deutsch and his technicians start with the beds, inspecting the mattress seams, folds and grommets and inside the box springs and bed...
Pest Professionals, Simplify Twitter with Social Media Management Software

Pest Professionals, Simplify Twitter with Social Media Management Software

As a pest professional, your time is at a premium. A common and easily debunked myth is that adopting social media takes too much time and effort to be worth it. Though using social media for your business is a commitment, it doesn’t have to take an inordinate amount of time. Another handy social media tip is to adopt a social media management software tool such as Hootsuite, Tweet Deck or Sprout Social to help streamline your social media activity. Social media management software tools allow you to manage all your social media platforms from one convenient dashboard. For example, Hootsuite is compatible with Facebook, Twitter, LinkedIn and more. It’s a useful and very easy-to-use tool for any pest pro as it conveniently lets you schedule posts for the future. Rather than manually sending each tweet at a desired time, you can schedule all your social media posts throughout the day, week or month. If you manage multiple Twitter accounts, for instance a personal account and a business account, you can link both to your Hootsuite account. This eliminates the need to switch between Twitter accounts constantly. Another great reason to use Hootsuite or any other social media management tool is that most offer the basic version for free!Besides the convenience of scheduling tweets, another useful Hootsuite feature is the ability to track clicks on your content. After posting a Tweet with an ow.ly link, you can use Hootsuite’s analytics feature to find out how many times your unique ow.ly link was clicked. What’s an ow.ly link? An ow.ly link is a shortened version of a hyperlink that is...