Top Tweets: Pest Industry Social Media Tips

Check out the most popular @FMCpest and @FMCbedbug tweets from the past several weeks, including pest industry social media tips, a caterpillar that resembles Hello Kitty and an account of a black widow spider bite. Be sure to follow us on Twitter for pest control industry news, expert advice and the very latest pest product updates from FMC Professional Solutions. New blog: Part one of our four-part series on Twitter for #pestcontrol pros. http://t.co/vatVXwWMUn — FMC Pest (@FMCpest) September 24, 2013 A #caterpillar that looks like #HelloKitty? http://t.co/bBDkg5rG1q — FMC Pest (@FMCpest) September 16, 2013 Infographic: a lawyer released this #bedbug information sheet on the pervasive pests. http://t.co/lhPLuZhuOx — FMC Bed Bugs (@FMCbedbug) September 12, 2013 What We’re Reading: Why are #termites in Denver becoming such an issue? http://t.co/eWTDqkcBiL Via @Sprague_Pest — FMC Pest (@FMCpest) September 23, 2013 Have you ever been bitten by a poisonous #spider? Read this account of a black widow bite: http://t.co/vZKLhgWewy Via @NYTimes — FMC Pest (@FMCpest) September 17, 2013 Now this is how a #bedbug treatment consultation should go: http://t.co/6MbRTwujPV #PestPeopleRock — FMC Bed Bugs (@FMCbedbug) September 25, 2013 PHOTOS: #Insects are on the menu in these entrees. http://t.co/oYT4thVWH3 — FMC Pest (@FMCpest) September 20, 2013 Wouldn’t have expected this! Video: a #cricket hunts a #tarantula. http://t.co/TyxcILBrpo — FMC Pest (@FMCpest) September 12, 2013 PHOTOS: “At this scale, no #insect is ugly.” http://t.co/Gd34VxPQ8V — FMC Pest (@FMCpest) September 16, 2013 From the Pest Wire Archives: “Five Common Bugs Mistaken for #BedBugs.” http://t.co/ayyn12IyhY — FMC Bed Bugs (@FMCbedbug) September 23,...
Pest Professionals, Get Organized with Twitter Lists

Pest Professionals, Get Organized with Twitter Lists

When used correctly, Twitter can be an invaluable marketing and branding tool for any business and the pest control industry is no exception. With social media platforms like Twitter, pest professionals have the ability to talk to peers and reach out to their customers directly to become an active part of the conversation. Twitter allows pest pros to comment on and share timely pest industry news, spread product awareness and provide customer service. By following these simple social media tips for Twitter, pest professionals can enhance their online presence. Get Organized With Twitter Lists: As in every business, the pest control industry is composed of many individuals that play different yet essential roles. From customers to competitors to pest industry publications, there will be distinct groups of people that a pest control pro may want to follow on Twitter. For example, if you are researching how other pest professionals are detecting bed bugs, you probably would not be interested in what your friends and family are tweeting about. A helpful social media tip is to create and update lists in order to organize and sort your followers and their updates. For example you can create separate lists to designate groups of followers based on interest; one for pest professionals, one for pest publications and one for researchers and maybe even one for your family and friends so that you can look at the tweets from each group separately and easily navigate updates from pest industry thought leaders vs. your friends. To create a list, simply click on the gear icon in the top right corner and select the list...

Six Questions for Robin Slatter, Director of Product Development for FMC Professional Solutions

As the new Director of Product Development for FMC Professional Solutions, Robin Slatter faces a host of responsibilities. In addition to overseeing development of new products for the U.S. pest, turf management and nursery/greenhouse industries, he will provide leadership and develop strategy for the entire division. A native of England who holds a degree in applied biology from the University of Hertfordshire, Slatter has 35 years experience in product development, technical service, sales, marketing and strategy. But just what makes him tick? We asked him a few questions to find out. Q: What was your greatest influence in pursuing a career in applied biology/product development? A: I had a childhood interest in wildlife — especially insects — so it was somewhat of a natural progression. Q: We know you are British, but have lived in America for many years. What do you still miss about life in England? A: Football (the one played with the foot) and warm beer! To be fair, not only is it as easy to see English football on TV here as it is in the UK now, but with my son I am now a season ticket holder to New York Red Bulls soccer team in MLS. There are also lots of microbrews now in the U.S., although beer is still served too cold! Q: Given your previous experience in the pest/turf management industries, what do you see as the biggest challenges for these industries in the next few years? A: The greatest challenge is to provide applicators sufficient tools to control a broad spectrum of pests/diseases, in an environment where costs of introducing...

Pest In Focus: Black Widow Spotted at Pest Management Office

This month’s Pest In Focus was taken by Four Seasons & Home Town Pest Control, at their Kill Devil Hills, NC, location. The photo of a black widow spider outside the Four Seasons Pest Control office illustrates how pests do not discriminate when it comes to choosing a home. The black widow spider is one of the most infamous and venomous species of spider and should be dealt with by a certified pest management professional. Stay tuned for more pest control industry snapshots—if you have a photo as cool as this black widow spider that you’d like to be featured on In Focus, please send it our way. On Twitter? Share your photo with @FMCpest or just add the #PestInFocus hash tag to your tweeted photo! What is In Focus? As a pest management professional, you often come across interesting situations. Infestations that have spread out of control. Pests living in peculiar places. Bugs of unbelievable sizes. Many of you even take pictures to document these encounters, and as pest management enthusiasts, we want to see them and share them with the...
Gary Geiger:  Florida Bed Bug Buster

Gary Geiger: Florida Bed Bug Buster

Bed bugs exploded in central Florida several years ago and quickly became the focal point for one Florida business — Geiger’s Pest Services, in St. Petersburg. “We did 11 bed bug jobs in 2011 – and last year it rose to 175 jobs,” notes owner Gary Geiger. “I have 15 technicians, and four of them now specialize in bed bug work.” “Generally, when I get a bed bug call, the problem is already severe,” says Geiger. “The trigger point is 30 days – by then, you’ve almost reached critical mass. More than likely the homeowners have fogged or treated on their own, which makes the problem worse. It irritates the bugs and now they’re in the nooks and crannies, hiding out. So they’re not as easy to find.”A few months ago, Geiger started using Verifi® bed bug detectors from FMC Professional Solutions as part of his bed bug protocol. As the first devices to provide up to 90 days of active detection, Verifi detectors employ three attractants to lure bed bugs. After 90 days, attractants can be replaced and detection can continue. “What I’ve learned is that everyone has post-traumatic stress syndrome with bed bugs,” explains Geiger. “This happens because of the expense, the disruption, the shame, the sleepless nights – you name it! Verifi helps with all that – it helps give my customers peace of mind.”Now, when he finishes a bed bug job, Geiger also installs Verifi units. “We place them near the beds or wherever the bed bug activity was,” he adds. “They are very easy to inspect, which is a beautiful thing. The homeowner wakes...